Do you have a passion for the outdoor industry and love being apart of a great team? This could be the right fit for you!
We are seeking a highly motivated Digital Marketing Specialist to join our team.
POSITION SUMMARY:
The Digital Marketing Specialist is responsible for Exxel Outdoors’ online promotional and digital advertising campaigns. This individual will execute a strategy to improve the ROAS for each of these digital platforms, google, Facebook, Instagram, etc.
This position will track and provide analysis through ad platform reporting, and Google Analytics to optimize and improve advertising campaigns daily. This role will also provide weekly, monthly, quarterly, and yearly reporting rollups for performance, including important metrics such as CTR, CPC, Impressions, Spend/Sales, ROAS, etc.
The specialist will identify and execute ways to improve campaigns through new targeting, A/B testing of ads, campaign types, and pertinent approaches to enhance advertising.
This role should be constantly looking for opportunities to participate in new digital initiatives to achieve company goals. The primary goal is to exceed sales targets through site promotional tactics, user experience, product presentation, merchandising, analysis, and overall content management.
ESSENTIAL DUTIES AND RESPONSIBILITIES
QUALIFICATIONS/SKILLS
BUDGET QUALIFICATIONS
Budgetary and financial responsibility affecting multiple departments. Companywide budgeting and financial responsibility. Must own the ad budget!
CERTFICATIONS (If applicable)
Google Adwords & Analytics
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
OTHER DUTIES AS ASSIGNED
This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of Exxel Outdoors, LLC, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others.
Exxel Outdoors offers 3 Medical Plans, Dental, Vision, Life Insurance, programs for additional life insurance for self, spouse and family, critical illness, short-term disability, and pet Insurance. Additionally, we offer an open work environment with a workout facility for employee use, telephone booths for privacy, and an expansive employee breakroom with an awesome view of the Flatirons. All employees receive 60% off MRSP on all our company websites, in addition to discount programs from many outdoor industry companies through Pro-Deals. Each year every employee receives a $200 allowance to buy any company product, plus you still can get the discount on any items purchased. In our corporate office, employees can bring dogs to work 2 days a week, and after 90 days have option for one work from home day, 4 10-hour days, or 9 9-hour days dependent on role in the organization. Exxel offers a minimum of 80.0 hours vacation, and 7 days sick to all Full-time employees, prorated for Part-time employees, and when during the year an employee begins with the company. Exxel invests in their employees by offering this benefit selection to all employees in our Colorado market!”
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran
Salary range for the Digital Marketing Specialist is $60,000 to $70,000 annually based on education and prior experience.
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